for sports teams
Game day is three hours a week. Your platform holds the other 165.
A white-label fan app and website in your team's colors, live in under 24 hours. What fans read, play, earn, and buy all happens under your roof.
Your fans don't stop caring when the final whistle blows, but on social media your reach does. The algorithm decides which fans see the injury report, the ticket drop, the season announcement. A team app you own flips that arrangement. Every fan who installs it is a direct line you keep.
Afanity isn't roster software or a scheduling tool. It's the fan side of the operation. Supporters get a branded home where they read team content, talk to each other on game day, earn rewards for showing up, and buy the jersey and the seat without ever leaving your building.
live captures
Production tenants, not mockups.
What it looks like in practice
Gamification
Gameday that fans play, not just watch
Live polls, predictions, and cheer meters during the 4th quarter. These are the second-screen moments that keep fans in your app while the game runs, whether they're in the stands or on the couch.
Rewards Platform
A loyalty program that fills seats
Points for check-ins, streaks for showing up, perks fans redeem at the stadium shop. Reward the behavior you want more of, from attendance to referrals, and watch it compound over a season.
Ticketing
Tickets and merch without the fee stack
Sell seats and jerseys directly inside your app. No marketplace middlemen stand between you and your most committed buyers, and every purchase enriches the fan record you own.
AI Content Creation
A media operation without a media team
Penni, the built-in AI producer, drafts the weekly recap, the matchday preview, and the post-game push. Your staff approves, and it ships everywhere at once.
In production
Sons of Saturday runs on Afanity
A college football fan community running the full platform in production, with native iOS and Android apps, web, forums, rewards, merch, and gameday experiences. The screens in our gallery are live captures, not mockups.
Penni, your built-in producer
Every Afanity platform ships with Penni, the AI producer that drafts your posts, recaps, and campaigns for approval. Here it is at work.
Questions we hear
Is this team management software like TeamSnap or LeagueApps?
No. Those tools manage rosters, schedules, and registrations for the people playing. Afanity is for your fans, the branded app where supporters engage, spend, and stay. Many teams run both side by side.
How fast can a team actually launch?
Under 24 hours from brand assets to a live web platform, with your iOS and Android apps generated in the same pass and submitted to the app stores under your name, not ours. You provide colors, logo, and content sources; store review timing after submission belongs to Apple and Google.
We're a smaller club, not a major franchise. Is this for us?
Yes. Minor league, semi-pro, college, and junior clubs are exactly who benefits most, because you can't afford a five-person digital team. The AI producer and one-desk admin were built for small staffs.
Do we own our fan data?
Completely. Every fan account, purchase, and engagement event lives in your platform's own database, exportable at any time. That list is the asset social media never gives you.
What does the gameday experience include?
Live polls, predictions, quizzes, cheer meters, and leaderboards that run during games, plus chat and fan walls. It works for fans in the venue and fans following from home.
What about fans who won't install another app?
They use the website. The same platform ships as a browser experience automatically, so every feed, reward, and ticket link works without an install. The app serves your core supporters, and the web covers everyone else.
Guides for sports teams
Put your team in every fan's pocket
Book a demo and see a fully branded team platform, built from your brand and live in under a day.